Support Area Businesses: Buy Scented Samplers, Buy Themed Socks, Test New Products, Visit Drop Ship Galleries & Embed Your Favorites




Selling Group

Buying Group






Joining Embed Local

When Will Embed Local Begin?

Embed Local starts this Winter.

To visit the categories of Embed Local simple click on most words of color, or here.

What Hidden Fees Are There to Join Embed Local?

Embed Local does NOT thrive on fees.

There are NO fees to join Embed Local, not for manufacturers, businesses, bloggers or consumers.

no membership fees, no sign up fees, no entry fees, no monthly fees, no annual fees, no duplicate statement fees,

no transaction fees, no reward redemption fees, no service fees, no maintenance fees, no assistance fees,

no licensing fees, no training fees, no reactivation fees, no access fees, no upgrades fees, no checking fees,

no report fees, no archive statement fees, no documentation fees & no access fees for your customers.

Embed Local is transparent and doesn't work with hidden plans or hidden charges. Welcome to the future.

Can I Customize Soaps, Socks & Picture Book Sets & Subscriptions?

Locals & tourists follow picture book pathways to samplers & sets of similar artisan scented soaps & themed socks.

Our samplers & customized sets are available in participating businesses, by subscription & locally delivered.

Consumers favorite brands featured in our samplers are embeded locally & made into customized sets or subs.

How Does Embed Local Profit?

Embed Local profits from buying wholesale and selling retail like most businesses.

Unlike most businesses, Embed Local gives away most of its profits, discounts shipping & rewards users.

Profit comes from dropped shipped goods, embedded products, sampler sales/subs & customized set sales.

We split all related product sales profits with each of our hosts that are supplied with products & services.

Testing data is sold to brands, content providers and bits of it are traded for press & testing product.

Beyond our transparent graphs & charts, the total gradings & ratings from products tested are sold to data seekers.

Embed Local Does Not Sell Customer Data, We Only Provide Data About The Products We Offer.

How Do You Earn Reward Points ?

Earn reward points every time you test or compare products.

Double your reward points when your testimonials are blasted on social media.

Earn reward points by embedding your favorites.

Earn reward points buying samplers.

Earn reward points by organizing custom sets.

Earn reward points by attending local events.

Earn reward points by using our circular coupons.

Earn reward points by learning NYC history.

Earn reward points from 10% of all online purchases.

Reward points discount shipping from 5,000 vendors & are reused to trade for closeouts, collectibles & glut.

Selling Group

How We Help Brands

Products that test well, can get interest from the retailers, press & big brands we provide data to.

Embed Local can further help brands that offer drop shipped direct sales to consumers through DirectVendors.

Great selling products that do not offer drop shipped or direct sales to consumers can also be locally embedded.

Consumer relationships are opened to brands that reward consumers with our reward points.

How Do Manufacturers Generate Consumer Testimonials and Social Media?

Businesses host our picture book rails, scented soap samplers, themed socks & customized sets & subscriptions.

Participating restaurants, retailers & local businesses gather & provide Embed Local product testing data & reviews.

Brands that tip consumers participating in product comparing or testing can view their testimonials.

Posting testimonials on social media & blogs jump starts consumer awareness of new products & favorite brands.

Beyong social media, Embed Local organizes co-op advertising, direct mail & other advertising/marketing options.

How Do Manufacturers Split Profits?

Manufacturer/distributors split profits from their products & other vendors when creating Embed Local customers.

Manufacturers gift customers our collectible rewards by prompting consumers to buy directly through Embed Local.

Our shopping valets help consumers buy from manufacturers that drop ship, rebating your company in split profits.

How Do Wholesalers Split Our Profits ?

Wholesalers become our partner simply by splitting the shipping & cutting their fees.

When creating Embed Local customers, manufacturer or distributors will earn split profit commissions.

If your company can drop ship, then pointing potential customers to Embed Local starts splitting our profits.

Even when these customers place orders from other drop shippers, your company still splits any profits.

Distributors that split shipping to Embed Local customers splits our profits.

Distributors willing to split open cases, and drop ship to all of Embed Local's customers can split profits.

Besides gaining access to our members, Embed Local would split the shipping costs as an added incentive.

Non drop ship partners can split profits by shipping or trucking all products to our Sparta area office.

Discounting product to Embed Local can also open split profits.

Profits start to split as the customers you point towards us, tell customer service that your their hosted member.

Providing free or split shipping confirms the commissions made available to participating wholesaling members.

Commissions to distributors can also be confirmed by shipping or trucking all products to our Sparta area office.

All Embed Local members must be sponsored by a participating business member, but are allowed to change hosts.

Manufacturer or distributors do not have to discount all Embed Local members, just their hosted members.

Wholesalers would continue to profit from their registered customers other purchases, beyond their own products.

Create customers with online signs, mailers or texted, phoned, or emailed customer service recommendations.

How Do Manufacturers Connect to Consumers that Buy Direct?

Manufacturers can drop ship direct to consumers, or provide larger amounts to customer parties and events.

Buying Group

Why Should My Business Use a Buying Group?

Businesses need ways to buy from manufacturers that have large minimum order requirements and don't drop ship.

Embed Local also helps members buy together, not only for for better rates, but to get more focused buying strategies. 

Linked independents can even the pricing, exclusivity, pop & the informational playing fields that chains receive.

Organizing group buying from manufacturers who make exclusives with chains & big box stores is our big objective.

Members will soon be able to boost their indy store's look using Tastecoins display window and manikin program.

Embed Local's display window and manikin program helps retailers try or buy one piece (for display or sale) at a time.

How Does Restaurant/Retailer Hosts Earn Money?

Hosts split the product sales profits from their old customers as well as the new customers & profits we bring.

Restaurants keep 100% of their regular sales, only profits from products added by Embed Local are split.

Businesses always keep 100% of any sales from products already in the store, that were not supplied by Embed Local.

Profits are split from drop shipped products, sets & samplers as well as our added on or embedding services.

When profits are split, the host splits their profits from their hosted members in half with Embed Local.

When host sells to a hosted member of another Embed Local business, then the profits are split in thirds.

Hosts that co-op our direct mail can also use our closeouts to attract customers with our circular coupons.

How Are Profit Split When Hosted Member Is Different Than The Selling Host?

Embed Local would split the profits three ways with 33 1/3 % going to each of the three.

Three way splits occur when a customer shops for Embed Local goods beyond their hosted business.

When Embed Local items are sold, the profits are split between the hosted business & the shop that sold our goods.

Profits are never split when participating business sell customers non Embed Local supplied products.

Only products supplied by Embed Local are always split by the host, not products the host business had supplied.

How Would The In-Store Taxes Be Handled?

The host business would collect taxes & be responsible for paying taxes on any in store sales.

Who Pays The Taxes For Dropped Shipped Product That Members Split Profits On?

Embed Local deducts the shipped product taxes & expenses before figuring the total profit on each product.

Can My Customers Buy Direct from Embed Local?

Your customers can’t order anything directly from Embed Local without crediting you, its our #1 policy.

Split profits from customer sales are always credited to your account through your affiliate program

Customers can opt out feeding your affiliate program, but must use another member to buy through Embed Local.

What Happens When Consumers Call Embed Local Directly?

We can not help customers that call directly without being referred by a retail, wholesale or content member.

This is unheard of from most capitalists, but Embed Local's retail, wholesale & content members always come first.

Embed Local takes each new customers name, town, state, phone number & email to help set up a local retailer.

How Do Embed Local Members Generate Local Interest To Embed Local?

Business members can:


use social media

hand out fliers

send out emails

advertise locally

hang up in-store signs

attend community events

add messages on receipts

talk it up to your in-store customers

contact local press (print, radio and online).

Manufacturers can:


use social media

put links on their sites

talk it up by your customer service reps.

Content members can:

write articles and provide coverage about Embed Local

Publish images, descriptions & links to our drop shippers and any of their products.

Our Local Press Wants More Information About Embed Local, Who Can They Talk To?

Embed Local would love to be contacted for any editorial questions by your local press.

Connect them to Norman Scherer - Embed Local -
- 917 822-1870

Spending RewardPoints

What Closeout Merchandise Can Consumers Buy Using Reward Points?

Scarves, Tunics, Kimonos, Ruanas, Ponchos, Sarongs, Pareos & Other Cover-Ups From Elizabeth Gillett.

Reward points can be cashed in for most products from Elizabeth Gillett.

These Elizabeth Gillett products will be featured at some of the hosts that help co-op our direct mail.

What Collectible Merchandise Can Consumers Buy Using Reward Points?

The bank of Ephemera Tchotchke's collectibles include

Art, cards, comics, props, promos, rare music, rare videos, shirts, TV guides & more.

Extreme incentives may include one of Jean Michel Basquiat's first artworks or Jimi Hendrix's briefcase.

Other top rewards include rare videos (like Clockwork Orange Uncut); old TV guides;

Revenge of the Jedi Variety insert; golden age Superman comics; psychedelic rock cards and comix;

Natural people; old playbills; promos and hundreds of other odd, amazing, rare & collectible prizes.

What Else Do Consumers Spend Their Tastecoins On?

Tastecoins are used by consumers to pay for:

Shipping on any DirectVendors purchase.

Sole access to collectibles.

Access to closeouts.

Access to glut.


(Collectibles are solely for consumers, no bloggers, home businesses, or any buying or selling group members).

Tipping credits are available to consumers quarterly based on the % amount of their current Embed Local holdings.

The customer service valet will use your acquired reward points to help you save.

What Do Manufacturers Spend Money On?

Manufacturers can pay for:

Data Collected From Socks, Soap & Book Sales, New Product Showcases & Custom Sets.

Rewarding/Tipping consumers who attend attractions, reward points for giving testimonials.

Doubling attraction consumers reward/tip for posting their product testimonials on social media.

Discounting or tipping hosts after participating in attractions with your product in their locations.

Splitting co-op ads in coupon circulars, local participating blogs, or helping to co-op direct mail.

Advertising opportunities at sock, soap, book & new product locations & other attractions.

Discounting or tipping content providers for coverage before and after sponsored attractions.

What Do Businesses Spend Money On?

Restaurants, retailers and other businesses can pay for:

Splitting direct mail pieces with other businesses involved.

Discounted wholesale product, based on chosen manufacturers buying group % discounts.

Splitting co-op ads in local blogs with manufacturers & other local businesses involved.

Tipping content providers for business coverage and reviews.

Wholesale buying group discounted shipping.

First access to closeouts to attract customers with our circular coupons.

Access to wholesale priced glut.

What Do Content Providers Spend Money On?

Content providers pay for:

Press only 25% discount (off retail priced purchases) from over 5,000 drop ship manufacturers.

Manufacturers wholesale discounts.

Discounted shipping on DirectVendors purchases.

Discounts on wholesale buying group shipping, even for personal shopping.

Wholesale priced glut.

Why Do You Have Such Cool Weird Collectibles?

I spent over 10 years working for Variety Newspaper & hitting video & cable conventions.

To promote my virtual shopping center, cross sellers, embedders & small labels I will purge my collection.


How Does My Package Get Shipped?

Each manufacturer, distributor and wholesaler has their own shipping preferences, mostly UPS, Fed Ex and USPS.

Embed Local does provide all suppliers our USPS, Fed Ex and UPS account numbers to simplify tracking packages.

Consumers can track their Embed Local packages by clicking here.

If I Order Items from Two Different Manufacturers Do I Pay Shipping Fees Twice?

Yes, customers pay shipping and any drop ship fees from all companies shipping directly to them.

When you buy on Amazon or eBay from different vendors you also pay shipping charges for each vendor.

Customers can use accumulated reward points to discount shipping from both manufacturers.

Besides the Shipping Fee, Why is their an Extra Fee for Drop Shipping?

Most companies that drop ship directly to the consumer charge a drop ship fee.

Different companies always have different fees so Embed Local must convey each drop ship fee to our customers.

But by using our reward points buyers shipping fees can be discounted.

How Do Drop Shipping Companies Figure What Drop Ship Fee to Charge?

Each company is allowed to determine their own drop ship fee, usually from $2 - $5 per order.

Manufacturers can set it per piece, per order or % of order (manufacturers can set the % up to 20% but no further).

Manufacturers know the lower the drop ship fee the better chance of selling product to our members customers.

How Does Embed Local Safely Record my Credit Card Number and Street Address?

Credit cards and street numbers can not be entered online on any of our sites.

All sites no matter how much security can be hacked, Embed Local takes extra steps to prevent being a hackers target.

Embed Local does not put credit card information or street addresses on any computer to avoid future problems.

Embed Local logs all credit card data and street address information by phone, to a live person.

All financial data, credit card numbers and street address are also coded by Norman Scherer, owner of Embed Local.

Is All Drop Shipping Confined to the United States?

All drop shipments and scented soap sampler sales will be domestic, for now.

When U.S. customers sample any of our products and want refills of any soap, socks or book, Embed Local will abide.


Why Does Embed Local Include Editorial Content?

Internet content relevant to each industry is essential to the players in each markets ecosystem.

Knowledge of the changing market is vitally important to any business that wants to stay on top.

Content helps identify rising products new trends, and shows the paths that other businesses are blazing.

Embed Local links to thousands of sources of content using several themed editorial menus.

Most content points to different online magazines, blogs, forums and articles from other online sources.

Retailers can link their websites to these free theme guides to become an online information and content source. 

Embed Local's themed editorial menus can attract new local customers and expand relationships with old customers.

Tipping content providers is one of the ways that Embed Local will help to monetize bloggers.

Why Can't I Just Use Google to Search for Content Providers I Want to Browse?

Having all the media options organized by theme makes researching markets a cinch.

Themed editorial sources are organized alphabetical making them easier to find again.


What Criteria May Be Used In Our Testings?

appearance, aroma, flavor, touch, feel in mouth, sound, after taste,

overall pleasure, overall appreciation


color intensity, compactness, elasticity, geometrical shape, limpidity, moist look, paleness, shade, shape, shininess, skin surface, tanning, thickness


aromatic, fishy, floral fresh, pungent, smokey, sour, spicy, sweet


acidic, bitter, bland, cool, creamy, earthy, fatty, fizzy, fresh, fruity, hot, milky, moist, nutty, pasty, pungent, salty, sharp, sourish, smokey, spicy, sweet, woody, zesty


elasticity, firmness, mealiness, oily, skin consistency, skin thickness, temperature, tenderness, texture (rough or smooth), thickness

feel in mouth

chewy, creaminess, crispiness, crumbly, denseness, elasticity, fattiness, fibrousness, firmness, fresh, graininess, juiciness, mealiness, moistness, sour, spicy, sponginess, stickiness, texture, tenderness, thickness


bubbly, crackly, crispy, crunchy, fresh, snappy, popping

after taste

persistence of mouth sensation

overall pleasure

overall appreciation

What Criteria Will Be Used In Our Product Testings?

Product attributes will include appearance, characteristics, clarity, detail, expenses of use, feel, function, lifetime, maintenance, price, safety, service facilities, value, variables of usage & weightings against similar products.

Other criteria categories are overall appreciation, overall essential characteristics, overall functionality, overall performance and overall pleasure.


Why Do People Go to Restaurants?



for dating

spend time w family

dress up

meet friends

impress friends


see and be seen

clubhouse hangout


seeking good times and pleasure

mix to achieve status boosting

subject for future conversations

feel welcome at local gathering place

pleasant ambiance

like vibe and music

a memorable place to share an emotional experience

a hideaway for emotional nurturing

expect a certain level of service

offer a sense of normalcy

relaxed atmosphere

old favorite


can't cook

to tired to cook

bored of cooking

don't want to clean up

addicted to a certain dish

craving a certain food you enjoy

food hard to replicate at home

eating within creation dietary needs or food allergies


can't mix drinks like they do

relationship with the bartender

versatility of interaction with locals

flexibility of seating based on prey


trying different cuisines

curious to taste

eat food thats hard to replicate

figure out different recipes and ingredients used

eat food that you usually have no access to

breaking out of monotony of daily routines

new restaurant openings

conquer the fear of the unknown places that aren't chains

heard good things


hungry at moment

thirsty at moment

close to destination when traveling


open at right time of day

get out of house

change of scenery and environment

child friendly

branded name usually has consistent quality

special occasions

celebrations - birthday, anniversary




balloons, crayons, coloring place-mats, games, puzzles, happy meal prizes


get to know clients on a personal level

helps lighten up business meetings

helps w early stages of business relationship

smooths old business relationships

can seat a large party quickly

can provide special seating


special nights

happy hours

coupon discounting

gift card

won contest voucher

bought a discounted voucher

on discount plan

marketing opportunities to make customers loyal

Click Here to Find Out Who is Norman Scherer

How Can I Add Questions?

How can I ask questions that are not in this FAQ?

Email Norman at

Your question should be added to the FAQ pages after emailing you the answer as well.


Sample Survey Stockpile

Embed Local

(917) 822-1870

Norman Scherer - Principal

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